The Moth Effect

As part of an environmental communication project, ‘The Moth Effect’ places Bogong moth conservation at the forefront of the attention economy. I have used a narrative storytelling style similar to that of Rachel Carson (1962) and Rebecca Giggs (2022) to increase the visibility and accessibility of Bogong moth conservation. I have also hypothetically partnered with the Zoos Victoria Moth Tracker to improve the reliability and validity of user-generated content for citizen science through this app.